Marcello Portela, experienced executive with strong background in Strategic Planning, Portfolio Building and Marketing Management for pharmaceutical and healthcare products for key players in pharmaceutical and healthcare market. Solid and consistent professional and academic background. Bachelor in advertising (FAAP), MBA in business management (Insper), MBA in Engineering Operations (Poli / USP), Project Management (Vanzolini – USP) and Master of Science (M.Sc.) in Health Psychology (UMESP).
Results-oriented, proactive and enthusiastic to manage the complexity of the market environment, “hands on” and open to new ideas and fast learning curve in new working environments and business models.
Strong background in launching and life cycle management (new and established products) in key heath therapeutic areas, including, Gastro, Urology, Cardiology, Oncology, Gynecology, Dermatology, CNS and Diabetes. Additionally, relevant international experience in advertising for the health market, obtained from a large European media group (Euro RSCG Life – HAVAS Group) being responsible for propose campaigns for products in Latin America and providing local and international support in communications strategy and implementation for relevant clients. Previous commercial background in the critical care field.
Passionate about gastronomy, especially for the production of handmade foods. Theme that leads as an advanced hobby.